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Airline Marketing

Stay ahead of the competition by understanding and applying sound marketing principles.

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This course is available in e-textbook format. Enrol at an Aviation Consulting Authorized Training Center to study these materials with the help of a local trainer.

  • This course requires approximately 45 hours of study to be completed in 12 months from the purchase date (enrollment validity). After the enrollment validity expires, the users will not have access to the course content and will not be able to take the exam.
  • Student performance will be based on an examination. Please refer to the Exam Information below for more details.


Important: Please attach a copy of the bank transfer issued by the sender’s bank to each individual’s order. If you are wishing to purchase courses for more people, please Contact Us

Upon completing this course you will have the skills to:

  • Interpret and understand your customers’ needs
  • Segment your targeted markets
  • Exceed your customers’ expectations with product innovation, product quality and efficient distribution
  • Develop creative and cost-effective marketing strategies

  • The evolution of technology and its impact in customer engagement and marketing methodologies
  • Developing marketing processes & strategies in alignment with organizational objectives
  • The current airline business environment and its impact on airline marketing
  • Impact of technology on distribution and communication channels: best practices including social media
  • Market environment scanning & market research methodologies
  • Developing a marketing plan and strategy in a case study approach
  • The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
  • How to create value for, and communicate value to, your customers
  • Airline alliances and marketing: benefits & drawbacks
  • Practical strategies for managing your marketing plan efficiently

This course is recommended for:

  • Recently appointed marketing managers
  • Sales managers and general sales agents
  • Marketing officers and market coordinators
  • Customer service staff


An IATA Certificate is awarded to participants successfully passing the final exam.

  • Online exam with remote supervision
  • Exam Format: Multiple Choice questions, Closed Text Book
  • Number of questions: 100
  • Time Allowance: 3 hours
  • Passing Grade: 60 correct answers
  • Distinction Grade: 90 correct answers
  • Number of exam attempts: 2

This course is a step toward earning an IATA Diploma in:

Aviation Fundamentals Diploma

This self-study diploma will provide new graduates looking to join the air transport industry or professionals looking to move into the industry, with a solid understanding of the industry. Learn about the history of aviation, its different components and interdependencies among: airlines, airports, civil aviation authorities and air navigation services that needs to work in harmony in order to ensure safety and efficiency. You will also discover proficient and effective ways of increasing sales and revenue with the right marketing strategy.